1. "Determine how you would like your message distributed. For your PSA to be effective, choose the best medium for your audience..."
2. "Write your script. Refer to the tenet of Journalism 101 and be sure you answer the five Ws: who, what, where, when and why. If the goal of your PSA is raise awareness, be sure to hit your key points: what it is, why it matters and how one can make a difference or take action..."
3. "Capture attention. Using humor or scare tactics is one way to make a PSA memorable..."
These are just some key points I pulled from the article.
Read more: How to Make a Good PSA | eHow.com http://www.ehow.com/how_7469497_make-good-psa.html#ixzz1cxg8Cz81
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