Characters- Just some practicing... (Screenshots)

Mon

The Nigerian Prince

Assets... getting to work- creating/still practicing: background elements.......

Just some drawings and color studies...

Background Transition

From 0:29 to 0:31- the 'dropping' of the next setting while the character stays in place.

Some inspirations for the backgrounds... house, props..

Environment Storyboard

Family & Friends Storyboard

Finalized Scripts

 IDENTITY

Mon is surfing the internet for job openings. Mons sighs deeply when he can't find jobs to meet his needs. Then he receives an email from the bank.
An envelope pops up on the screen. The logo on the envelope looks a tiny bit different but Mon does not even catch it and without hesitating he opens the mail by clicking on the envelope icon.

When he clicks, the envelope pops open with comments such as 'It looks like you are short of money' 'Well, we can help!' And then a hand comes out of the screen.

Desperate for some help, Mon grabs the hand and is drawn into the screen.

He enters a peaceful forest and a friendly looking being (A being dressed in white Nigerian traditional clothing: Nigerian Prince Scam) appears. The "Nigerian Prince" at first politely asks Mon personal questions.

But as Mon gives more and more answers the forest gets darker and creepier. Pop up windows with suspicious ads peek through the trees and electronic hands from the pop up windows try to grab Mon saying things like "Hey Mon, tell me a little about yourself too!"

The being also become aggressive when Mon hesitates to answer and make attempts to escape.

Now the prince is wearing a black Nigerian clothing and laughing at Mon. In the

being's hands are Mon's credit cards. As the prince laughs his face morphs into Mon's.

Mon is now running to escape the forest and at far he sees a red lit up box with a white 'X'.

Mon runs and presses the red box and is spat out back into his room from a pop up screen.

Mon is breathing hard still frightened.

Then the message appears "Just click out of it! Protect your identity."

FAMILY & FRIENDS

For the following scenes, everything is in color but Mon is seen in black and white-

Mon comes home and as he walks in his mother asks him questions like 'did you eat?' and Mon not answering or listening to a single one, walks away with his fingers plunged into his ears and his mother sighs.

His dog follows him to his room with a toy and Mon's little brother talks to him 'Hey Mon guess what happened at school today?' but Mon shuts the door on them. The dog drops his toy and walks away and his brother sighs at the door.

The scene of Mon shutting the door on his little brother and the dog repeats twice more but the little brother is wearing different clothes and the dog is holding a noticeably different toy (indicating that these are different days and Mon has been ignoring them continuosly).

In the third time the scene shows, the dog is not holding a toy but a letter.

Once Mon’s door shuts, we close up on the dog and the dog sadly slips the letter from his mouth under Mon’s door.

Mon falls to his bed sighing. The room is dark and the only thing we see is Mon sitting on an old bed.

The letter slips under his door. Mon opens it and it's an 'Best Grocery Bagger’ certiifcate.

The moment he sees the letter, Mon brightens up and is saturated to full color.

Mon opens his door and happily waves it in the air to show his family. He looks at his brother and his dog but they are in black and white and don't even bat an eye on him. Mon looks at his mom in the kitchen and waves the letter at her. She looks at him for a second and without any reaction goes back to her activity, she is also desaturated to black and white.

The message appears "Be there for your family and friends and they will be there

for you."

ENVIRONMENT

Mon buys a bottle of orange juice at a newspaper stand on the street. He drinks it all right after he buys it and tosses it in the recycling bin but he misses.

He stares for a second and walks away with a careless face.

Mon is at a subway station. He has a roll of newspaper in his hand and in front of him is a trashcan and just a few steps away is a recycling bin. He stops for a second before he dumps the read newspaper in to the trashcan and looks at the recycling bin. 
The location of the recycling bin, which is only a few steps away from where Mon is standing, all of a sudden (as if a camera zooming out) looks like a mile away.

Mon just drops the newspaper roll into the trashcan and makes a 'who cares' face and gesture.

Now we see cuts of Mon's 'who cares' face and various trash being tossed into trash cans back and forth (face-trash-face-trash-face…).

All of a sudden we see trash pouring on Mon's careless face.

We from a back view, Mon's head sticking out from a pile of trash in front of his opened apartment door. We see Mon's face again and this time his expression has changed to a surprised one.

The message appears "Dump your trash not your environment."

Storyboards for IDENTITY

Revised Scripts R4

IDENTITY
Mon is surfing the internet for job openings.
Mons sighs deeply when he can't find jobs to meet his needs. Then he receives an email from the bank.
An envelope pops up on the screen. The logo on the envelope looks a tiny bit different but Mon does not even catch it and without hesitating he opens the mail by clicking on the envelope icon.
When he clicks, the envelope pops open with comments such as 'It looks like you are short of money' 'Well, we can help!' And then a hand comes out of the screen.
Desperate for some help, Mon grabs the hand and is drawn into the screen.
He enters a peaceful forest and a friendly looking being (A being dressed in white Nigerian traditional clothing: Nigerian Prince Scam) appears.
The "Nigerian Prince" at first politely asks Mon personal questions.
But as Mon gives more and more answers the forest gets darker and creepier. Pop up windows with suspicious ads peek through the trees and electronic hands from the pop up windows try to grab Mon saying things like "Hey Mon, tell me a little about yourself too!"
The being also become aggressive when Mon hesitates to answer and make attempts to escape.
Now the prince is wearing a black Nigerian clothing and laughing at Mon. In the being's hands are Mon's credit cards. As the prince laughs his face morphs into Mon's.
Mon is now running to escape the forest and at far he sees a red lit up box with a white 'X'.
Mon runs and presses the red box and is spat out back into his room from a pop up screen.
Mon is breathing hard still frightened.
Then the message appears "Just click out of it! Don't let them take you. Protect your identity."


FAMILY & FRIENDS

For the following scenes, everything is in color but Mon is seen in black and white-

Mon comes home and as he walks in his mother asks him questions like 'did you eat?' and Mon not answering or listening to a single one, walks away with his fingers plunged into his ears and his mother sighs.

His dog follows him to his room with a toy and Mon's little brother talks to him 'Hey Mon guess what happened at school today?' but Mon shuts the door on them. The dog drops his toy and walks away and his brother sighs at the door.

Mon falls to his bed sighing. The room is dark and the only thing we see is Mon sitting on an old bed.

A letter slips under his door. Mon opens it and it's an 'Outstanding Employee' certificate.

The moment he sees the letter, Mon brightens up and is saturated to full color. 

Mon opens his door and happily waves it in the air to show his family. He looks at his brother and his dog but they are in black and white and don't even bat an eye on him. Mon looks at his mom in the kitchen and waves the letter at her. She looks at him for a second and without any reaction goes back to her activity, she is also desaturated to black and white.

The message appears "Be there for them and they will always be there for you. Protect your family and friends."

NATURE & ENVIRONMENT

Mon buys a bottle of orange juice at a newspaper stand on the street. He drinks it all right after he buys it and tosses it in the recycling bin but he misses.

He stares for a second and walks away with a careless face. 

Mon is at a subway station. He has a roll of newspaper in his hand and in front of him is a trashcan and just a few steps away is a recycling bin. He stops for a second before he dumps the read newspaper in to the trashcan and looks at the recycling bin. The location of the recycling bin, which is only a few steps away from where Mon is standing, all of a sudden (as if a camera zooming out) looks like a mile away. 

Mon just drops the newspaper roll into the trashcan and makes a 'who cares' face and gesture. 

Now we see cuts of Mon's 'who cares' face and various trash being tossed into trash cans back and forth (face-trash-face-trash-face…).

All of a sudden we see trash pouring on Mon's careless face. 

We from a back view, Mon's head sticking out from a pile of trash in front of his opened apartment door. We see Mon's face again and this time his expression has changed to a surprised one. 

The message appears "Dump your trash right then you will get them back the right way. Protect your environment."

feedbacks from last crit (Round 3)

FAMILY & FRIENDS
- still too haunting
- doesn't connect to the tones of the other two
- more positive
- the ending message does not fit the plot
- no dying of family
- make Mon loose his family's attention instead
- use color desaturation for Mon at first and once he tries to talk to them now they are desaturated
Idea for message- "You get what you give"

NATURE
- last message needs revision to fit the plot better
- creepy
- set up and pay off plot
Ideas for plot
- have piles of trash in his apt instead
- why just one bottle? maybe he needs to keep dumping
Idea for message- ".. your own trash... blah.." something along those lines

Overall with the message/slogan
-give more rhyme

Revised Scripts

IDENTITY
Mon is surfing the internet for job openings.
Mons sighs deeply when he can't find jobs to meet his needs. Then he receives an email from the bank.
An envelope pops up on the screen. The logo on the envelope looks a tiny bit different but Mon does not even catch it and without hesitating he opens the mail by clicking on the envelope icon.
When he clicks, the envelope pops open with comments such as 'It looks like you are short of money' 'Well, we can help!' And then a hand comes out of the screen.
Desperate for some help, Mon grabs the hand and is drawn into the screen.
He enters a peaceful forest and a friendly looking being (A being dressed in white Nigerian traditional clothing: Nigerian Prince Scam) appears.
The "Nigerian Prince" at first politely asks Mon personal questions.
But as Mon gives more and more answers the forest gets darker and creepier. Pop up windows with suspicious ads peek through the trees and electronic hands from the pop up windows try to grab Mon saying things like "Hey Mon, tell me a little about yourself too!"
The being also become aggressive when Mon hesitates to answer and make attempts to escape.
Now the prince is wearing a black Nigerian clothing and laughing at Mon. In the being's hands are Mon's credit cards. As the prince laughs his face morphs into Mon's.
Mon is now running to escape the forest and at far he sees a red lit up box with a white 'X'.
Mon runs and presses the red box and is spat out back into his room from a pop up screen.
Mon is breathing hard still frightened.
Then the message appears "Just click out of it! Don't let them take you."


FAMILY & FRIENDS
Mon comes home and as he walks in his mother asks him questions like 'did you eat?' and Mon not answering or listening to a single one, walks away with his fingers plunged into his ears and his mother sighs.
His dog follows him to his room with a toy and Mon's little brother talks to him 'Hey Mon guess what happened at school today?' but Mon shuts the door on them. The dog drops his toy and walks away and his brother sighs at the door.
Mon falls to his bed sighing and dust flies in the air from his mattress. The room is dark and the only thing we see is Mon sitting on an old bed.
A letter slips under his door. Mon opens it and it's an 'Outstanding Employee' certificate.
Mon opens his door and happily waves it in the air to show his family. 
But what he sees is not his family's living room but an old and dirty hallway. 
Now we are viewing Mons back at the door (his is facing the hallway) from a distance.
The room lits up to reveal that it is actually not Mon's room but his dingy apartment he lives by himself.
The message appears "Be there for them before it's too late"


NATURE
Mon buys a bottle of orange juice at a newspaper stand on the street. He drinks it all right after he buys it and tosses it in the recycling bin but he misses.
He stares for a second and walks away with a careless face. 
The missed bottle then stands up, smirks then hops to other trashcans and knocks them down to release other 'trash' in the cans. The clan of trash then follows Mon and surrounds his walking feet. They pile up on each other so Mon will trip on them. 
Mon dunks himself into a dirty trashcan. 
The trash bunch looks down at him at the rim of the trashcan like the Gulliver's Travel (now we are in worm's eye view). 
In an over the shoulder view of the trash clan, we see frightened Mon shrugging in the trashcan. In Mon's perspective (back to worm's eye view) we see the trash jumping down towards the camera.
From a distance, we see an endless bunch of trash jumping into the trashcan and the trashcan shakes with Mon yelling.
The message appears "You are taking their's. Return most of what you can."

feedbacks from last crit (of the revision on the scripts...)

Identity-
No car keys- make being hold bunch of cards instead
The being can be a common metaphor. ex: Nigerian Prince


Family & Friends-
Too consumptuous
Too heavy/dramatic/grieving/shocking
Add transitions
(ideas)
Maybe happens in one day
Letter in his room (Employment of the Month Certificate) but now he turns and all his family members shut the door on him
or
Pull away and he is in a dingy apartment by himself


Nature-
Too much happenings- hard to catch and understand all the reasons why things are happening
Don't let people hate nature but make them feel sympathy- the fishes should not take revenge
Think of outcomes
(ideas)

Landfill comes to you

Make nature do the bad things without the audience knowing why and the last message appears

Beliefs-

Mon has a pro-active role

No 'cause & effect' plot is seen here

Other-

Come up with an unifying slogan for the series

The 'Belief' one gears toward a different direction- it's not as literal as the other 3 so this one may not fit at all

"Elements of a Successful PSA Campaign " Article

Quality
People remember a dramatic or entertaining spot that is beautifully produced... intelligence, sensitivity and imagination reflected in that 30 or 60 seconds does much to influence the public perception of the sponsoring organization, and the importance of the issue.


Variety
Use different arguments, characters, tones and bits of information... The most successful campaigns approach different parts of you, hit you in several different ways.


Repetition
All the research indicates that the more often the audience hears the message, the more likely they are to get it.


More info. http://www.media-awareness.ca/english/resources/educational/handouts/alcohol/successful_psa.cfm

"How to Make a Good PSA" Article

1. "Determine how you would like your message distributed. For your PSA to be effective, choose the best medium for your audience..."


2. "Write your script. Refer to the tenet of Journalism 101 and be sure you answer the five Ws: who, what, where, when and why. If the goal of your PSA is raise awareness, be sure to hit your key points: what it is, why it matters and how one can make a difference or take action..."


3. "Capture attention. Using humor or scare tactics is one way to make a PSA memorable..."


These are just some key points I pulled from the article.

Read more: How to Make a Good PSA | eHow.com http://www.ehow.com/how_7469497_make-good-psa.html#ixzz1cxg8Cz81

An idea...

Linking the idea of Jun's reference and Stevie Gee's work..
The idea of making fractional components become characters and using a metaphorical expression like Stevie Gee has done here.

Inspiration from Jun

The body parts become individualized- whole characters.

Stevie Gee

His blog here