People can take steps to avoid phishing attempts by slightly modifying their browsing habits. When contacted about an account needing to be "verified" (or any other topic used by phishers), it is a sensible precaution to contact the company from which the e-mail apparently originates to check that the e-mail is legitimate. Alternatively, the address that the individual knows is the company's genuine website can be typed into the address bar of the browser, rather than trusting any hyperlinks in the suspected phishing message.
Ex. of the trustful: PayPal
Nearly all legitimate e-mail messages from companies to their customers contain an item of information that is not readily available to phishers. Some companies, for example PayPal, always address their customers by their username in e-mails, so if an e-mail addresses the recipient in a generic fashion ("Dear PayPal customer") it is likely to be an attempt at phishing.
Tricks are used to get you hooked... A link provided by an email from a bank with an embedded logo in the content and some words with warm regards 'for your safety' may seem trusty.
Example:
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