So why?

Your Environment - Why not recycling? (Individual scale)
1. One person doing it isn't going to make a difference anyways..
2. I'm not forced to, so why? - some areas fine people but for those who have no penalties they don't bother to recycle.
3. I don't have time or space in my house to do so.

Your Family & Friends
1. Afraid of your family issues (like fights which is something you do not want to tackle) interfering with your personal life and time - you have enough going on in your life.
2. Too busy achieving personal goals so family and friend matters become secondary.
3. The existence of the family and friends become so natural to you that you forget or do not imagine life without them.

Beliefs - Why do we not speak up?
1. Conscious of others' judgement of you / Because you want to avoid being isolated from a group.
2. Why should I be the one to stand up when eventually someone else will- not wanting to be the one to be taking the responsibilities once the belief is neglected or turned away by the majority.
3. Afraid of the outcomes (often the consequence because it may cause interference with the law) or governance.

Identity - We mean to protect but we easily expose our identity to strangers, why?
1. Online- we trust too much; we often expect that places like banks to have stronger surveillance but it is them that 'phishers' use the most to get us on hooks- they take advantage of our anticipations.
2. It is hard to avoid tempting ads- this maybe due to curiosity or the hope that the ad will really bring advantage to you.
3. And then there is the case where your identity is stolen by a theft forcefully even though you did not attempt to give it out.